Customer Relationship Management
Objective
To establish and maintain a good relationship with customers receiving services
To establish and maintain a good relationship with customers receiving services
Activities: Initial Process Setup
Set up an initial customer database, and for each service customer document the most important information including contact information both…
- Set up an initial customer database, and for each service customer document the most important information including contact information both on the customer side as well as a designated contact for the customer on the service provider side (account manager).
- Define a way to perform and document the results of a service review.
- Define a way to record, respond to and follow-up a customer complaint.
- Define a way to evaluate customer satisfaction on a regular basis, e.g. based on regular (online) surveys
Process Inputs
Information on service customers Current service catalogue Customer demands and requirements Existing SLAs with customers Customer complaints
- Information on service customers
- Current service catalogue
- Customer demands and requirements
- Existing SLAs with customers
- Customer complaints
Activities: Ongoing Process Execution
Maintain the customer database Add a new customer to the customer database Update the information on a customer in the…
- Maintain the customer database
- Add a new customer to the customer database
- Update the information on a customer in the customer database
- Remove a customer from the customer database
- Manage customer complaints
- Record, handle and close a customer complaint
- Monitor the implementation status of actions following a customer complaint
- Review all customer complaints and follow-up actions periodically
- Manage customer satisfaction
- Plan and prepare a customer satisfaction survey
- Perform and record the results of a customer satisfaction survey
- Initiate follow-up actions in response to insufficient customer satisfaction
- Perform customer service reviews
- Plan and prepare a service review
- Perform and record a service review
Process Outputs
Up-to-date database of service customers (customer database) Service review reports Customer complaints records Customer satisfaction reports
- Up-to-date database of service customers (customer database)
- Service review reports
- Customer complaints records
- Customer satisfaction reports